DMP Matching

Cookie matching/syncing process

Process cookie matching/syncing

DMP sync

An example of calling URL syncing as a pixel

<img src='https://sync.bumlam.com/?src=${PARTNER_ID}&uid=${PARTNER_UID}' alt="pix sync" style='width:0px;height:0px;display:none;' />

Name

Required

Description

${PARTNER_ID}

Yes

Macro ${PARTNER_ID} should be replaced by DMP / SSP identifier.

${PARTNER_UID}

Yes

Macro ${PARTNER_UID} should be replaced in the internal user ID in DMP / SSP.

${CALLBACK}

No

Macro ${CALLBACK} can be used for further redirect. In this case it is replaced by URLENCODE from link on which is necessary to do redirect.
If it isn't necessary, leave it blank.

${UID}

No

URL which will replaced macro ${CALLBACK} may contains macro ${UID}, which DSP will replace on internal user ID.