DMP Matching

Cookie matching/syncing process

Process cookie matching/syncing

DMP sync

An example of calling URL syncing as a pixel

<img src='https://sync.bumlam.com/?src=${PARTNER_ID}&uid=${PARTNER_UID}' alt="pix sync" style='width:0px;height:0px;display:none;' />
NameRequiredDescription
${PARTNER_ID}YesMacro ${PARTNER_ID} should be replaced by DMP / SSP identifier.
${PARTNER_UID}YesMacro ${PARTNER_UID} should be replaced in the internal user ID in DMP / SSP.
${CALLBACK}NoMacro ${CALLBACK} can be used for further redirect. In this case it is replaced by URLENCODE from link on which is necessary to do redirect.
If it isn't necessary, leave it blank.
${UID}NoURL which will replaced macro ${CALLBACK} may contains macro ${UID}, which DSP will replace on internal user ID.